How We Helped a Security Intelligence Media Company in the UK Streamline Their Sitefinity Experience

How Eveliko delivered a comprehensive Sitefinity optimisation for a prominent UK security intelligence media company — covering design implementation, marketing integrations with Eloqua, HubSpot and Google Tag Manager, performance improvements, and ongoing upgrade support.

Sitefinity CMS Eloqua Google Tag Manager HubSpot

Underperforming Sitefinity Platform Lacking Integrations, Design Quality, and Performance

Suboptimal Design and User Experience

The media company's Sitefinity platform required significant design improvements and HTML implementation work to bring the site up to the standard expected of a prominent security intelligence brand in the UK.

Lack of Marketing Automation and Tracking Integrations

The platform was not connected to key marketing and analytics tools — including Eloqua for marketing automation, HubSpot for inbound marketing, and Google Tag Manager for tracking — limiting the organisation's ability to capture leads and measure performance effectively.

Performance, SEO, and Platform Currency Issues

The site had unresolved performance issues affecting load times and SEO, and required upgrading to stay current with the latest version of Sitefinity and benefit from its most recent capabilities.

Full-Stack Sitefinity Optimisation with Marketing Integrations and Performance Enhancements

Design Implementation and Sitefinity HTML Development

Eveliko conducted extensive research and delivered comprehensive design improvements and HTML implementation work, elevating the visual quality and usability of the platform to match the client's brand standards.

Eloqua, HubSpot, and Google Tag Manager Integration

Key marketing and analytics integrations were implemented — Eloqua for marketing automation, HubSpot for inbound marketing, and Google Tag Manager for accurate tracking — giving the client a fully connected digital marketing stack.

Performance Management and SEO Improvements

Site performance was systematically improved through targeted fixes and optimisations, alongside SEO enhancements to improve search visibility and overall user experience across the platform.

Sitefinity Upgrade and Go-Live Assistance

The platform was upgraded to the latest version of Sitefinity with full go-live support, ensuring a smooth transition and continuity of service throughout the process.

Training and Ongoing Consulting

Eveliko provided Sitefinity training to empower the client's internal team, alongside consulting support to ensure the organisation could confidently manage and evolve their platform going forward.